Why I Joined a New Real Estate Office
In my 22 years practicing the profession of real estate, I have never left one company to go to another. I have worked in companies that were merged or sold, but I have never left by my own decision. Until now. What’s important to know is that I didn’t leave Coldwell Banker because I didn’t like it or was unhappy. CB is a great company and offers many opportunities to its agents to grow and prosper. It’s also safe to belong to a large national corporation. If you work at Coldwell Banker, its long history and good reputation cloak you in respectability. If you work for such a well-known and respected company there is a certain level of professionalism that is automatically conferred upon you in many consumers’ minds. To leave all that was a big step.
Real estate is a schizophrenic business: it’s very competitive and yet we have to cooperate with each other. A client naturally wants to work with the best professional they can, but how do they determine who that is? That’s why many of us have focused on being number one in our marketplace, working for a company that has the most market share, winning the most awards, etc., so we can assure our clients that we are good enough to earn their business. But there is much more to doing a good job than working in a big company, winning awards and doing a lot of deals.
I have worked with agents from other companies and seen what they do. I’ve gone to many professional training events with excellent teachers. I’ve networked with other Realtors all over the country as part of our various professional organizations. In the last several years, I’ve coached and trained with a group that has attained the level of a virtual office although we are scattered all over Southern California. We’ve often commented how great it would be to work with each other in a physical office—to work in an office of like-minded professionals. For me, Teles Properties offered the potential for this, plus it’s a small boutique company that is focused on what I care about: providing its agents with research, technology, and marketing. It’s small enough (so far) that I know all the owners, and they know me, but that’s just a nice extra.
What’s in this for my clients? A fresh approach. A simple, elegant look. A chance to work with a company that focuses on a deep understanding of the market, on the art and practice of real estate, and on where to position the client’s needs and desires to obtain the best result. A company that puts agents in a room together every week to learn more, to share ideas on how to price and market a property for sale and how to obtain and negotiate the best possible deal for the client. This is a company that shares its knowledge and encourages its agents to share theirs so we all get better—a truly cooperative and collegial environment. These are tumultuous times in the real estate world. Making a successful business in the shadow of one of the biggest economic downturns in US history is a real challenge. Teles Properties began in 2007 and has grown from 1 to 4 offices through these chaotic years. I think that’s quite an accomplishment. This company chose to strike out in a fresh, new direction and it is working. That’s what attracted me to it.