Love it or hate it, Fresh and Easy has been taking Southern California by storm. In the last year Tesco has opened over 30 Fresh and Easy locations in the Los Angeles area offering "a simple shopping experience with everything you need right in the neighborhood."
Besides budget prices for quality products, Fresh and Easy is also billing itself as the "good neighbor," recruiting from the local area and using low-energy lighting and equipment.
As part of being a good neighbor, Fresh and Easy is offering a $1,000 donation to a group from the neighborhood where a store is being opened or celebrating its one-year anniversary. Anyone from the neigbhorhood can nominate a group on the Fresh and Easy website, which you can reach by clicking here. Recent donations include high school football teams, children's theater groups, and wildlife organizations.
Here is what Fresh and Easy says:
"When we first opened your store, we invited you and your neighbors to nominate a non-profit group from the local community. From these nominations, the store staff selected a charity to receive a $1,000 donation.
We do this with every store we open because we care about our neighborhoods and the people who live there.
As stores reach their one-year anniversary, we are doing it again. Anyone can nominate a local neighborhood group and the store will decide who receives another donation. It is just another way for us to say "thank you" for your support."
Do you know of a group in the Eagle Rock/Highland Park/Glassell Park area that could use $1,000? Go online and take advantage of Fresh and Easy's good neighbor policy!